The logo design project for Hanan was developed to create a distinctive, trustworthy, and professional brand identity for a company specializing in herbal products, traditional remedies, medicinal plants, and premium herbal teas. Based in Oman, Hanan operates in a market closely associated with nature, wellness, relaxation, and healthy living. Therefore, the logo needed to reflect the brand’s natural and traditional roots while maintaining a refined, modern, and reliable appearance.
The first stage of the project involved studying the brand’s values, product range, target audience, and the competitive landscape of the herbal and wellness industry. Visual concepts related to medicinal plants, leaves, natural ingredients, herbal infusions, and a sense of calm were carefully considered. The goal was not simply to create a decorative symbol, but to design a meaningful visual identity that could communicate Hanan’s character and values clearly to its audience.
During the concept development stage, several initial logo directions were explored, with a strong focus on simplicity, readability, and versatility. The logo structure was designed to work effectively across various touchpoints, including product packaging, labels, business cards, social media, websites, and other promotional materials. Particular attention was given to visual balance, typography, spacing, and the logo’s ability to remain recognizable and clear at both small and large sizes.
After selecting the most suitable direction, the final logo mark and wordmark were refined and developed. The combination of graphic elements and typography was created to establish a balanced connection between authenticity, wellness, nature, and professionalism. The color palette was also selected based on concepts such as freshness, trust, calmness, and a close relationship with natural ingredients, ensuring that the visual identity aligned with the brand’s field of activity.
Every stage of the project—from research and concept development to refinement, finalization, and preparation of usable logo files—was completed by Mobin Gholizadeh, logo designer and graphic designer. The final deliverables include multiple logo variations prepared for both print and digital use. This logo provides a strong foundation for the future development of Hanan’s visual identity, product packaging, marketing materials, and brand presence in the Oman market.
